Experienced executive leader Michael Snedeker serves ActionCOACH as a certified business coach, assisting small business owners with systems and strategies for maximizing profit. In addition to focusing on the key areas of customer service, team building, recruitment, and system development, Michael Snedeker concentrates on maximizing the effectivity and affordability of marketing and advertising strategies.
Companies with a limited budget may be hesitant to finance a campaign for fear of high costs and low returns. However, there are a number of ways to determine a sensible marketing and advertising budget. Some organizations choose to follow the advice of the U.S. Small Business Administration and set aside 7 to 8 percent of their gross revenue for marketing and advertising campaigns. Start-ups and small businesses may choose to allocate a smaller percentage, depending on how competitive their industry is.
A business of any size should develop an Internet presence, including a website and e-mail access. Social media outlets such as Facebook and Twitter are also affordable and effective. Further, a company blog is a great way to keep the pulse of a business current, and business owners can post videos online on channels such as YouTube to acquire customers. Another proven, free strategy is to list a company on Google Maps, where business owners can even ask customers to post reviews. Finally, relevant online forums are teeming with people who may require a business’ services.